Junlan InternationalHONG KONG

Junlan Advertising

ADVERTISING

Make a brand legible to the China market.

In China the hard question is rarely whether to act. It is what order to act in. Platform rules, content formats, and consumer context shift every year, and judgement made at one remove goes stale fast.

We close that gap, then stay through execution — not hand over a strategy deck and leave.

What we do

Brand strategy

Positioning, narrative, and a visual and verbal system you can actually run.

Digital marketing

Content planning and paid media across Xiaohongshu, WeChat, Douyin, and Bilibili.

E-commerce growth

From marketplace storefronts to owned channels, mapping every step of conversion.

Market entry

Sequencing, cost, and risk for overseas brands entering China.

Something to discuss?

A project, a content partnership, or just a conversation about Hong Kong and the mainland market.

winfred@jli.hk